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Protecting Your Brand

Protecting Your Brand

Kim Lobdell, KL Engineering’s President, was recently featured in an interesting Doyenne Group article How to Protect Your Brand As Your Business Grows. Both Kim and Megan Tucker, owner of Dragonfly Hot Yoga, share insights from developing businesses in their respective industries. They discuss the importance in fostering a strong company culture, providing a consistent experience for clients, and the challenge of diversifying into new areas.

Many thanks to Oak Bank for connecting Kim with Doyenne Group to collaborate on this article.

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Photos of Scott Cramer and Nathan Rullman in front of the KL office and of Karen Richardson and Bill Biesmann at the Velo UnderRound commuter station with ‘Madison Bike Week – June 3-10, 2023’ text and 2 small yellow bicycle graphics on teal boxes.

Celebrating Staff

“Structural Engineers: Level Up Your Career – Mid-Level & Senior Level Opportunities Available” title on an orange block with a photo of a long retaining wall with green decorative rail and the KL Engineering logo.

Career Opportunities

Bright yellow background with “Welcome Reid!”, photo of Reid Morauske, and KL logo.

Celebrating Staff